I don't know why you're getting downvoted. I think it's a fair question. The fine print says: > Carbon reductions are calculated against a business-as-usual b

I don't know why you're getting downvoted. I think it's a fair question. The fine print says: > Carbon reductions are calculated against a business-as-usual baseline scenario: No use of clean electricity for manufacturing or product use, beyond what is already available on the latest modeled grid; Apple’s carbon intensity of key materials as of 2015; and Apple’s average mix of transportation modes by product line across three years. Learn more at apple.com/2030. https://www.apple.com/2030 https://www.apple.com/2030 which mostly seems to focus on the goal of being 100% carbon neutral in energy use. It sounds like they're generally only looking at carbon emissions from _energy_ use in transportation and manufacturing, and they're probably using some sort of carbon offset to achieve that "net zero". They're probably also not counting carbon emissions from building construction and they're probably not counting carbon emissions from meat served at corporate events, etc. Update: I found a breakdown for the Mac Mini (linked from the apple.com/2030 page). https://www.apple.com/environment/pdf/products/desktops/Mac_mini_PER_Oct2024.pdf https://www.apple.com/environment/pdf/products/desktops/Mac_... > 100 percent of manufacturing electricity is sourced from renewable energy > For Mac mini, we are matching 100 percent of expected customer product use electricity with electricity from low-carbon sources. They are counting transportation in the "100 percent", but are offsetting it with carbon credits.