My very brief time working with the Salesforce tool, both as a user and integrating with its API, were honestly quite negative. It's massively complex and fiddl

My very brief time working with the Salesforce tool, both as a user and integrating with its API, were honestly quite negative. It's massively complex and fiddly. I'd not be surprised if folks might want something relatively simpler for things that Salesforce is overkill. I think Salesforce is overkill for much of what it's used for simply because it's "the tool" to use. Having also worked with Shopify quite a bit in my day job, it has its warts but is largely easier to grok.