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Most of the top 1000 e-commerce sites are built on Salesforce, but most of the rest are built on Shopify and it's a very long tail. Salesforce acquired Demandwa
by rogerkirkness 2y ago
Most of the top 1000 e-commerce sites are built on Salesforce, but most of the rest are built on Shopify and it's a very long tail. Salesforce acquired Demandware which was strong at very custom requirements. As time goes on, the number of companies who need that level of customization is closer to 100 than 1000, so customers number 100-1000 is really what this is about.
Disclosure: worked at Shopify
- CharlieDigital 2y agoA few months back, I was doing some scraping for e-commerce and absolutely shocked at the number of Shopify properties (easy to tell from robots, sitemap, or DNS). I remember taking note of Shopify's stock price at the time and having a discussion with another member of the team. All I can say is I regret not investing.
- dehrmann 2y agoI still run uMatrix, and with paranoid settings, you become very aware of who hosts the web. Yes, Shopify is a biggie in the space.
- a_wild_dandan 2y agoAre there any other companies which surprised you with their ubiquity?
- dehrmann 2y agoMaybe not surprised, but Squarespace, Wix, Bigcommerce, AWS, Cloudflare.
- iamacyborg 2y agoAnother lens to look at Shopify is through the publicly traded email marketing company Klaviyo, which tends to be the default email platform for smb’s. They’ve basically built a $10bn business purely from serving shopify customers.
- youngtaff 2y agoYeh but Demandware is pretty awful software… the clients I work with who use it end up with front ends that are complicated and horrible under the hood Reminds me of when WebSphere commerce was the thing and every site seemed to have been built from the same IBM base example