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I would also maybe add "picking a name that's impossible to Google and hard to remember". The number of emails I get along the lines to "Your trial period of F
by andybak 2y ago
I would also maybe add "picking a name that's impossible to Google and hard to remember".
The number of emails I get along the lines to "Your trial period of Foowazzle will expire soon" and my reaction is usually "I can't remember what the hell Foowazzle is".
In fact the reason I often fail to actually use trials of potentially interesting services after signing up is because I forget what they are called and can't find them when I need them.
At least "Foowazzle" would be easy to search for...
- deleted 2y ago[deleted]
- mritchie712 2y agoIn all our automated emails, we put something like "As a reminder,[name of company] is a ..."
- andybak 2y agoThat's better than most but it only solves half of my problem.
- Reimersholme 2y ago[dead]
- colmanhumphrey 2y agohaha, not sure I agree with this one at all, I think a name is pretty far down the list of priorities for a business. I would be extremely surprised if "customers who started trials but then didn't use the product at all, but then later wanted to, but couldn't because they couldn't find the name" is a segment that moves the needle. From this brief note, you sound like you potentially are trialling an order of magnitude more services than the average person. I bet that gives you a ton of interesting perspective on all these products, sign-up flows, etc, but probably puts you in a very unusual position with respect to product names!