the new [revolutionary] chemistries being developed by startups/universities are running against slow incremental, yet non-stop everyday, improvement in lithium

the new [revolutionary] chemistries being developed by startups/universities are running against slow incremental, yet non-stop everyday, improvement in lithium batteries produced and used by huge industries. I.e. yesterday new chemistry was required to beat 170Wh/kg, $500/KWh of the yesterday's lithium batteries, and today the goal post has moved to the $270Wh/kg, $100/KWh of the todays' lithium batteries. I'm all for the new tech, yet the situation looks tougher and tougher for it.