Let then consider the value of an idea, from a business perspective, as how many people will see a benefit in adopting the product. Conservatism is a property

Let then consider the value of an idea, from a business perspective, as how many people will see a benefit in adopting the product. Conservatism is a property of human psychology. People will change or reconsider their current habit only if there is a strong incentive to. It's like static friction force.