That's right, but beware the relatively recent* legal innovation of trademark dilution: https://www.inta.org/fact-sheets/trademark-dilution-intended-for-a-non-l

That's right, but beware the relatively recent* legal innovation of trademark dilution: https://www.inta.org/fact-sheets/trademark-dilution-intended-for-a-non-legal-audience/ https://www.inta.org/fact-sheets/trademark-dilution-intended.... This muddies the water. *The US federal version of dilution law came into effect in the 1990s.