In those cases, those app developers aren't doing cross-platform development, but are just trying to dump their app in as many places as possible. In such a cas

In those cases, those app developers aren't doing cross-platform development, but are just trying to dump their app in as many places as possible. In such a case, why not just make a PWA and call it a day? Don't need an app if you aren't going to go native, especially with most apps being either content readers or CRUD apps anyway. In most cases, I personally rarely want an app, and I'll use a website unless they happen to have created a great native experience. And since most apps don't, I don't use them, and I don't have a lot of apps as a result.