I’m not sure the iMac market is centered on upgrades. Humanity is growing. There are more new people ready for their first desktop than ever before. Many young

I’m not sure the iMac market is centered on upgrades. Humanity is growing. There are more new people ready for their first desktop than ever before. Many young new computer buyers have never used anything but a phone. I think the screen size alone is the biggest indicator as 24” is a step down for many existing desktop users, but anything larger might overwhelm someone accustomed to tablets and phones.