And now you've got me wondering if it would be possible for microsoft to spin off a whole new company (or just division) to build an os or products under a new

And now you've got me wondering if it would be possible for microsoft to spin off a whole new company (or just division) to build an os or products under a new brand with no backwards compatibility or tie to the past. So the current products would be kept for enterprises and the new one could target consumers. Have any companies of this size done this successfully? It would require a lot of work but could help them greatly in the consumer space. Xbox is a good example of this working in a new cooler market , it has so few ties with microsoft that some of my 10 - 15 year old cousins who dislike microsoft don't even realize the xbox is a microsoft product.