So instead of however much a month for Netflix, you pay maybe a fraction of a dollar to watch a movie. Or to listen to a song on Spotify, you pay a fraction of

So instead of however much a month for Netflix, you pay maybe a fraction of a dollar to watch a movie. Or to listen to a song on Spotify, you pay a fraction of a penny. Maybe I’d be happy to pay WSJ a few cents to read this article if it were a quick and painless user experience. Now one has to fight against the feeling of being "nickeled-and-dimed to death". And if companies are going to set the rates such that I will probably pay about the same amount of money ("...generate the same amount of revenue"), then just bill me once a month and be done with it.