Social sites live and die on the activities/behaviour/culture of their members. While I agree that the article isn't groundbreaking, I found it interesting beca

Social sites live and die on the activities/behaviour/culture of their members. While I agree that the article isn't groundbreaking, I found it interesting because it shows in a very pragmatic way the kind of maintenance required to keep a site from going downhill. The author of the site used to be 'fraud czar' of match.com and is now starting a new free dating site. I think it would be fascinating to see everything that goes on behind the scenes of these sites, and this guy gives a little bit of a glimpse. Elsewhere he has some interesting commentary on how much money Russian and Nigerian con artists were making on dating sites like Match.com.