It would also be simpler to just ban cigarettes and alcohol and all of those things that the State of California knows to cause cancer. Complete prohibition is

It would also be simpler to just ban cigarettes and alcohol and all of those things that the State of California knows to cause cancer. Complete prohibition is not the only policy tool we have, and indeed it's usually a pretty bad tool. Right now, recycling (at least, of plastic) is a lie. This law is about forcing companies to stop lying. Seems appropriate to me.