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Presumably, their career economists found that this "weird" pricing scheme is actually optimal—that selling tiny RAM upgrades for $200 or $400 is empirically, m
by perihelions 2y ago
Presumably, their career economists found that this "weird" pricing scheme is actually optimal—that selling tiny RAM upgrades for $200 or $400 is empirically, measurably an effective way to sort their consumers by purchasing power, and optimally drain their wallets.
It goes by many names, the "microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider to different buyers based on which market segment they are perceived to be part of",
https://en.wikipedia.org/wiki/Price_discrimination https://en.wikipedia.org/wiki/Price_discrimination
- mmastrac 2y ago> optimally drain their wallets I mean, that's basically it. The difference between part costs of 8GB/16GB/32GB RAM chips is nearly a rounding error, and they're probably eating a bunch more costs stocking and adding assembly for different RAM SKUs.
- simonh 2y agoThat explains it then. The extra cost of supporting extra RAM SKUs has to be recouped somehow. What better way than by stocking extra RAM SKUs and charging a premium? :)