3 ms·

> the new iMac is up to 1.7x faster than iMac with M1 Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't t

> the new iMac is up to 1.7x faster than iMac with M1 Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't too exciting but it feels old.

hobo_in_library 2y ago
And even with that they're still only boasting of < 2.0x speedups...
39896880 2y ago
>Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't too exciting but it feels old. FTA: "Compared to the most popular 24-inch all-in-one PC with the latest Intel Core 7 processor, the new iMac is up to 4.5x faster.1"
- sigh_again 2y ago
  First off, "up to" is the most bullshit metric. I am also up to 10x more productive when I get coffee, but that's when comparing to days where I just play Satisfactory all day long. Secondly, "compared to a random HP AIO PC with a 5 year old CPU" (since there are approximately zero chances that the most popular PC in a market that is heavily Apple dominated would be a 2023 Raptor Lake) is just, once again, Apple's piss poor comparisons.
  - dialup_sounds 2y ago
    Nah, it's a Core 7 150U, which is Raptor Lake. The trick is they used a GPU accelerated benchmark (Affinity) that highlights how trash the Intel GPU is.
    - seec 2y ago
      Yes that's because they don't price match. If they would, the Apple computer would still some better things about it but it wouldn't win a lot of benchmarks, if any...
minimaxir 2y ago
In this case it's more fair since the last iMac did indeed have an M1. EDIT: This is wrong: apparently there was a M3 refresh that went under the radar, including mine: https://www.apple.com/newsroom/2023/10/apple-supercharges-24-inch-imac-with-new-m3-chip/ https://www.apple.com/newsroom/2023/10/apple-supercharges-24...
- bearjaws 2y ago
  TIL it went that long without a refresh.
vulcan01 2y ago
If they compared against the M3, people would be complaining that apple encourages needless frequent upgrades.
mholt 2y ago
They're trying to get current M1 users to upgrade.
pier25 2y ago
Probably because most iMac owners are still on M1.
haswell 2y ago
I actually think it makes sense to advertise this way. Most people I know who bought an M1 (myself included) are still rocking the M1. People who’ve purchased M2/M3 machines are less likely to be jumping on an M4. Comparing to an M1 tells the most likely customer exactly what they need to know.
- askafriend 2y ago
  Exactly this. It cuts through the noise and frames the benefit for the people who are most likely to upgrade. The nerds will find the relevant information anyway so no need to cater the high level marketing to them.
bluedino 2y ago
I know it's not the same, but it's like Intel saying the Pentium IV is however many times faster than then Pentium MMX
rsynnott 2y ago
_No-one_ buying this is upgrading from an M3. Honestly, most people buying this would be upgrading from some sort of elderly Intel thing; these tend to have long operating lifetimes.

> the new iMac is up to 1.7x faster than iMac with M1 Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't too exciting but it feels old.

hobo_in_library 2y ago

And even with that they're still only boasting of < 2.0x speedups...

39896880 2y ago

>Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't too exciting but it feels old. FTA: "Compared to the most popular 24-inch all-in-one PC with the latest Intel Core 7 processor, the new iMac is up to 4.5x faster.1"

sigh_again 2y ago
First off, "up to" is the most bullshit metric. I am also up to 10x more productive when I get coffee, but that's when comparing to days where I just play Satisfactory all day long. Secondly, "compared to a random HP AIO PC with a 5 year old CPU" (since there are approximately zero chances that the most popular PC in a market that is heavily Apple dominated would be a 2023 Raptor Lake) is just, once again, Apple's piss poor comparisons.
- dialup_sounds 2y ago
  Nah, it's a Core 7 150U, which is Raptor Lake. The trick is they used a GPU accelerated benchmark (Affinity) that highlights how trash the Intel GPU is.
  - seec 2y ago
    Yes that's because they don't price match. If they would, the Apple computer would still some better things about it but it wouldn't win a lot of benchmarks, if any...

minimaxir 2y ago

In this case it's more fair since the last iMac did indeed have an M1. EDIT: This is wrong: apparently there was a M3 refresh that went under the radar, including mine: https://www.apple.com/newsroom/2023/10/apple-supercharges-24-inch-imac-with-new-m3-chip/ https://www.apple.com/newsroom/2023/10/apple-supercharges-24...

bearjaws 2y ago
TIL it went that long without a refresh.

vulcan01 2y ago

If they compared against the M3, people would be complaining that apple encourages needless frequent upgrades.

mholt 2y ago

They're trying to get current M1 users to upgrade.

pier25 2y ago

Probably because most iMac owners are still on M1.

haswell 2y ago

I actually think it makes sense to advertise this way. Most people I know who bought an M1 (myself included) are still rocking the M1. People who’ve purchased M2/M3 machines are less likely to be jumping on an M4. Comparing to an M1 tells the most likely customer exactly what they need to know.

askafriend 2y ago
Exactly this. It cuts through the noise and frames the benefit for the people who are most likely to upgrade. The nerds will find the relevant information anyway so no need to cater the high level marketing to them.

bluedino 2y ago

I know it's not the same, but it's like Intel saying the Pentium IV is however many times faster than then Pentium MMX

rsynnott 2y ago

_No-one_ buying this is upgrading from an M3. Honestly, most people buying this would be upgrading from some sort of elderly Intel thing; these tend to have long operating lifetimes.