3 ms·
Conspicuously similar number to average CTR. Is there some correlation? Congrats on your success.
by J3L2404 14y ago
Conspicuously similar number to average CTR. Is there some correlation? Congrats on your success.
- ronyeh 14y agoIt's definitely in the same ballpark as average click through rate for my ads. Maybe that's the magic number for free apps? For every 1000 people who try your free app... about 10 to 30 of them will convert to a "paid" user either by buying your IAP or clicking on your ads. On great days I have seen up to 3% CTR... but usually it's lower than that.
- upinsmoke 14y agoWhat's the ratio between 1 Song Pack and All Song Packs? Thanks
- ronyeh 14y agoYesterday, 67% of IAP was for All Song Packs. 33% of IAP was for individual song packs. Again, an imperfect stat, since 33% of my active users are still on an older version which does not include the option to buy All Song Packs. My goal is to make it super compelling to buy the $3 All Song Packs. Maybe one day, I'll have 10 song packs, and still keep the All Song Packs at $3. Since I am not a big company, I don't need to charge my users up the wazoo. I mean, some games have "virtual coin packs" that you can buy for $99.99!!! I feel that is unethical, since you are basically cheating the end user. Some little kids will buy the $100 coin pack, and their parents will yell at them. From a user's point of view, every time I see that, I think WTF.... As an indie developer... I don't need to make enough revenue to sustain a 30 person company and please my investors. Let's say (eventually) I sell 500,000 "All Song Packs" at $3. That comes out to about 500000 x 3 x 0.7 = approx. $1 million, after Apple's commission. After I pay my taxes, I'll be able to buy a modest house in the Bay Area. So my goals are definitely not beyond reach. And that realization is what allows me to wake up every morning and fire up Xcode. :-)