If you filter reviews, videos and comments and dig in a bit you can get a balanced view of a product. Yes, ads do influence people somewhat, but the influence

If you filter reviews, videos and comments and dig in a bit you can get a balanced view of a product. Yes, ads do influence people somewhat, but the influence is not that big , unless it's supported by a product that can support the imaginary world of the ad. So brand design is much more than ad design, you have to design every part of your offer to support this illusion.