You're right, it's not directly about money. But it is to reinforce their closed platform and ecosystem. If a great application can be used instantly off the

You're right, it's not directly about money. But it is to reinforce their closed platform and ecosystem. If a great application can be used instantly off the internet, with no download, no install, no hassles, no App Store, (the way software should be) then the consumer has no particular reason to buy an Apple device over one of their competitors. By preventing developers from building quality web applications, Apple helps maintain the need for developers to build for their native platform, which means consumers need to buy Apple devices to use those applications.