The OSI announcment was riding the wave of the Netscape source code release announcement, and the wave even grew somewhat. Everybody wanted to talk about this

The OSI announcment was riding the wave of the Netscape source code release announcement, and the wave even grew somewhat. Everybody wanted to talk about this new phenomenon, and now they had a good term to go with it: Open Source. The media coverage, as I recall, was huge. Not an ad campaign; actual media coverage.