I suspect this isn't about making something look 10% better - it's about making something look 0.1% better in some circumstances. Which is totally great! The w

I suspect this isn't about making something look 10% better - it's about making something look 0.1% better in some circumstances. Which is totally great! The world needs lots of 0.1% improvements because 100's of them can add up to make something look or feel better when applied at the right time in the right way.