I like these series of product breakdowns that you do! It's sort of like the teardowns that some sites do to show the total cost of the product like when a new

I like these series of product breakdowns that you do! It's sort of like the teardowns that some sites do to show the total cost of the product like when a new iPhone comes out and they see that it has like $200 worth of parts or something. Really interesting. I do feel there are a lot more intangible costs that are not taken into account. It is more like the cost to recreate an existing product. Building a product is like looking for gold in the woods. It will require a lot of blind walking until finding the gold. And then others can just take shortcuts to follow. The original cost is much higher. So I guess the question is that since Zynga could've recreated Draw Something for about $140,000, should they have just done that instead of buying OMGPOP. :-)