I was in total disbelief when UPS started running their "brown" campaigns. They had one of the most recognizable brands anywhere and some genius decided to thr

I was in total disbelief when UPS started running their "brown" campaigns. They had one of the most recognizable brands anywhere and some genius decided to throw millions of dollars at the idea of confusing customers with the whole "what can brown do for you?" campaign (and all the sophomoric jokes that went with that when they screwed-up a delivery). Simply amazing. Instead of "What can UPS do for you?" they took off in a completely different direction. I'd love to read a post-mortem on that whole story.