I wanted to hijack a top comment to say what I will, but decided against it, just because I didn't expect this thread to have such divergent views. This portfo

I wanted to hijack a top comment to say what I will, but decided against it, just because I didn't expect this thread to have such divergent views. This portfolio to me just fucking gets it. The design thinking going on here is incredible, in that it frames the challenge correctly and immediately, and then fills that gap really well. MS has for a long time had the vision, but the brand and feel of that vision has never matched. It results in the feeling that some boring and risk-averse engineers are running the marketing department. MS has no clear sense of self. Web 2.0 and startups today focus and thrive on that sense of self, because it's the only way to stand out in a sea of Microsoft's, Oracle, Cisco, etc. Because of this, I feel like this new branding attempt resonates with a very specific crowd - young 20-something's like me. It's very clear to me the ones who are talking about lipstick and pigs in this thread are completely missing the point of this experiment. That's what design thinking and branding is all about. Congratulations man, I can bet you a team full of marketing guys (whoever's left that is) are shaking in their boots right now. Not for the branding or design, but for what their branding is failing to do. *edit - just food for thought for the forward thinking nature of this design, the FB thread I found this on is blowing up at a rate of a shit ton of likes and comments, all young 20 somethings who are really impressed.