Offensiveness is certainly a sliding scale and infused by the culture of the recipients. I agree with OP that some thought should be given to a name to not infl

Offensiveness is certainly a sliding scale and infused by the culture of the recipients. I agree with OP that some thought should be given to a name to not inflict hurt unnecessarily but also wouldn't have caught moonshine as a term celebrating alcoholism (which is still one of the most damaging drugs available, c.f. David Nutt's Drugs without the hot air).