Met Kurt at a few meetups and based on his pitch I have to disagree with the "too niche" criticisms mentioned in the article. The number of people, including m

Met Kurt at a few meetups and based on his pitch I have to disagree with the "too niche" criticisms mentioned in the article. The number of people, including myself, who have trouble getting up in the morning is a huge market. I'm not sure if his current idea is the right solution, but if he can make me productive during the 30-45 minutes that I spend hitting the snooze button every morning that'd be worth paying for. My only criticism is that I feel he's ignoring the root of the problem, which is not getting enough sleep. Most people don't have trouble getting up after a nice, long 10 hours of sleep. It's getting up after 4 hours of sleep that's tough. And if Daily Toaster served its function of waking me up quickly after 4 hours of sleep I'd inevitably pay for it later that day/week anyways.