3 ms·
Allow me to be contrarian for a moment and say I don't like it. It's a nice experiment, and it's better than the new Windows logo, but to me it fails on a few d
by sjwright 14y ago
Allow me to be contrarian for a moment and say I don't like it. It's a nice experiment, and it's better than the new Windows logo, but to me it fails on a few different grounds.
-- The typographic mark is less substantial, and the typeface is just poor. The existing logo isn't pretty, but it works just fine, and the arrow device connecting the O and S is cute.
-- The use of a lower case "m" is just a slave to a trend that died years ago. And some idiot in marketing will decide that it has to be written as 'microsoft', even at the beginning of a sentence.
-- The new design language with the "Deutsche Bank" logo competes and clashes with all the work Microsoft have put into their Metro design language. As much as I despise the new Windows logo, the Metro theme has been well implemented in stores and marketing.
- irollboozers 14y agoI don't think MS would have any problem with branding trademarks... if they wanted it, they could have it.
- mattdeboard 14y agoIt's not contrarian when a full half of the top-level commenters say they don't care for it. And really this seems to me pretty much par for the course for design work here on HN. Every single time someone posts an attempt at some design work that they have taken very seriously, it quickly degrades into a contest to see whom can say "meh" the most dramatically.
- sjwright 14y agoAt the time I posted, 90% of the top level commenters were positive about the design. A vast majority of the top level comments are still positive. A great brand design is like a great API -- it's easy to build something that can pass casual scrutiny, but it's damn hard to make something that can survive decades in the field, appeal to many different type of customer, withstand changes in technology/aesthetic, and grow elegantly.