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This site is a cargo cult dance in action: 1. You've seen highlighting on header texts and you thought it looks nice and want to add it to your copy. So, why a

This site is a cargo cult dance in action: 1. You've seen highlighting on header texts and you thought it looks nice and want to add it to your copy. So, why are you highlighting what seems to be random words? We "simplify environmental" legal obligations and "maintain your legal register." ==> We track and simplify environmental legal requirements for your business. No highlighting is required, it's already a short sentence. Also, in your features page you start to randomly highlight things in all the paragraphs. If the highlighting is what's important, why bother writing out a whole paragraph then? 2. You've seen demos and thought it helped people. So, why does your demo video complicate things? Why do I as the end-user need to know your site used to be a textbook community? Why does the video's title-card even say textbook community? The explanation also doesn't hit home as to what your site does. In the short 2 minutes you wasted a lot of time on pointless items. Focus on quick facts and quick edits. 3. You thought public releases looks professional so you drafted one up. But your end-users -- for example, this community -- don't care. We especially don't care that you just copy and pasted that here. In just a sentence or two -- leaving out that "as web 1.0 gave way to web 2.0" -- what does your website do? 4. In your pricing and signup you just basically ripped off 37signals' recent blog post about their signup page. You even tagged your $99/month plan as your most popular plan. Really? Is this really necessary? There are more things that needs a bit more polish, ping me for more help.

jbrun 18y ago
Not sure what a cargo cult dance is, but thanks for the comments, all good points. 1. Simple disagreement on style. I'll think about it. 2. The audience who is potentially interested in my site are not tech savy people. They tend to be environmental managers in traditional companies - they don't twitter, participate in forums or contribute to wikipedia. As such, we try to bridge the gap by contrasting our site with the traditional method of obtaining information on environmental legislation - a book. Yes the video needs to be better, I'm just waiting for Camtasia on Mac to rebuild it. 3. Better press release on our blog. Yes, we need to fine tune our message. Just wanted to give HN some background info on the site. 4. Duly noted. Thanks Again.

jbrun 18y ago

Not sure what a cargo cult dance is, but thanks for the comments, all good points. 1. Simple disagreement on style. I'll think about it. 2. The audience who is potentially interested in my site are not tech savy people. They tend to be environmental managers in traditional companies - they don't twitter, participate in forums or contribute to wikipedia. As such, we try to bridge the gap by contrasting our site with the traditional method of obtaining information on environmental legislation - a book. Yes the video needs to be better, I'm just waiting for Camtasia on Mac to rebuild it. 3. Better press release on our blog. Yes, we need to fine tune our message. Just wanted to give HN some background info on the site. 4. Duly noted. Thanks Again.