4 ms·
I didn't find it good at all. Why "microsoft" and not "Microsoft"? And the logo is ugly. well, after all, it's just a matter of opinion.
by alberich 14y ago
I didn't find it good at all. Why "microsoft" and not "Microsoft"? And the logo is ugly.
well, after all, it's just a matter of opinion.
- jasomill 14y agoWhy "Microsoft" and not "MICROSOFT"? I emphatically disagree that capitalization is merely a matter of opinion, as it can have significant ramifications in both readability [1] and trademark law, especially where marks like 'Word', 'Windows', 'Excel', 'Outlook', and 'Surface' (or 'Apple', 'Pages', 'Keynote', and 'Numbers'; or 'Android'; or 'Oracle', 'Sun', and 'Java'; or ...) are concerned. [1] http://blogs.msdn.com/b/visualstudio/archive/2012/06/05/a-design-with-all-caps.aspx http://blogs.msdn.com/b/visualstudio/archive/2012/06/05/a-de...
- alberich 14y agoI agree that capitalization is not mere opinion. I was asking why not capitalize a name? Makes Microsoft sounds like some stuff, not some business.
- marshray 14y agoTo me the intentional lack of capitalization always seemed a little bit pretentious. It's not a big deal and I'm probably just feeling old-fashioned, but I still wonder if it's just a passing fad.
- Apocryphon 14y agoThere's something (unintentionally?) cyberpunk about this. Not to be confused with the present-day software company, in Neuromancer a "microsoft" is a chip used in conjunction with a cybernetic wetware implant located behind the ear. Microsofts grant the user new abilities as long as the microsoft is plugged in. For example, a French language microsoft might be used to temporarily allow the user to speak French. The term refers to a small, portable piece of embedded software, hence "micro" and "soft." http://en.wikipedia.org/wiki/Sprawl_trilogy#Glossary http://en.wikipedia.org/wiki/Sprawl_trilogy#Glossary For those who don't recall, Microsoft Corporation was not always a corporate giant; at the time the author wrote this book, Microsoft was one of the many small companies that made software for those newfangled microcomputers. Microsoft the company was started in the mid-1970's; the company name was registered in 1976 and went public in 1986. Just a couple of years before this novel was written, most software for microcomputers came in a plastic bag with a disk and some photocopied instructions (if you were lucky). http://www.technovelgy.com/ct/content.asp?Bnum=123 http://www.technovelgy.com/ct/content.asp?Bnum=123