From TFA: > At the very least, the video demonstrates that Apple could provide expandable SSDs if they wanted to, and I’m sure Apple could make a pretty penny

From TFA: > At the very least, the video demonstrates that Apple could provide expandable SSDs if they wanted to, and I’m sure Apple could make a pretty penny selling their own proprietary SSDs. While true, there is significantly more profit in selling a whole new laptop to someone who wants more storage than in selling them a replacement storage module for their exiting one.