Great work. But you know what they say about lipstick and pigs. Microsoft's problem is not their lack of spending on advertising, branding, marketing, PR, etc.

Great work. But you know what they say about lipstick and pigs. Microsoft's problem is not their lack of spending on advertising, branding, marketing, PR, etc. They spend colossal amounts of money in these departments. Their problem is that they no longer know who they are. Worse, they no longer know who they want to be. In that respect, they are very close to Sony.