I stopped reading at "As web 1.0 gave way to web 2.0". It seems your website contains slightly less vapid jargon, but I still think your homepage could do a bet

I stopped reading at "As web 1.0 gave way to web 2.0". It seems your website contains slightly less vapid jargon, but I still think your homepage could do a better job of selling the service (Jasber had some good advice). Beyond that I can't offer much as I have no knowledge of Canadian businesses and environmental policies.