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One of the biggest problems with QR codes, is the resulting page is typically a standard / flashy desktop site, which isn't optimal for a mobile device. I imag

by dwrowe 14y ago

One of the biggest problems with QR codes, is the resulting page is typically a standard / flashy desktop site, which isn't optimal for a mobile device. I imagine if the landing page were mobile-optimized (quick information, easy buttons, no zooming), engagement would go up. It's not really a problem with QR codes, but rather, an execution problem on people mis-firing on how they're used.

redsymbol 14y ago
No kidding. It's like marketers don't realize QR codes are mainly going to be scanned on phones. Well... I'm making an assumption here: surely very few people are going to scan QR codes with their laptop's webcam or something. I wonder what fraction of QR code scans are done on an iPad, though, as opposed to something with a pocket-sized screen. I bet that it's well over 90% smartphones, maybe over 98%. But I haven't found any published, quantitative proof of that, so I don't really know. (Anyone with a QR-code analytics startup reading this? There's a great linkbait blog post idea for you ;-) Regardless, there's one situation where not having a mobile-friendly destination can make sense: http://mobilewebup.com/blog/qr-code-always-mobile-landing-pages/ http://mobilewebup.com/blog/qr-code-always-mobile-landing-pa...