It's the same phenomenon as the What Three Words thing. The pitch was that it would solve commerce because in parts of the world they don't have "proper" stree

It's the same phenomenon as the What Three Words thing. The pitch was that it would solve commerce because in parts of the world they don't have "proper" street addresses. Or the Three Cups of Tea guy. His foundation had a bunch of schools built in the Himalayas, ostensibly to educate girls, but many of those schools were empty or used to store grain shortly after being built, and less than half of the funds he raised actually went to building "schools". Just another outsider who thinks they know better.