in historical warfare, Roman soldiers easily and brutally defeated brave, individualist and social opponents on the battlefield, arguably in markets afterwards.

in historical warfare, Roman soldiers easily and brutally defeated brave, individualist and social opponents on the battlefield, arguably in markets afterwards. It is a sad and essential lesson that applies to modern situations. In marketing terms, a simple market communication, consistently and diligently applied, in varied contexts and over time, can and usually will take hold despite untold number of individuals who shake their fists at the sky or cut with clever and cruel words that few hear IMHO OSI branding and market communications seem very likely to me to be effective in the future, even if the content is exactly what is being objected to here so vehemently.