That's ignoring that he's running a business that's literally to report on things that important people like him do. An engineer at Amazon's job isn't to write

That's ignoring that he's running a business that's literally to report on things that important people like him do. An engineer at Amazon's job isn't to write about Amazon's business dealings to the public. The opinion and editorial board of a newspaper is literally there to write about what people like Bezos do. It would have been notable even if they hadn't been public about it, just because the Post has endorsed every presidential race for decades. Eventually someone would have noticed and asked about it, and it just would have come out then. You may as well just say he could silently kill the Kindle line and it wouldn't be a controversy/reported on. He can literally tell Amazon employees to stop making them, but it doesn't mean it's not weird and notable that he's doing it.