Last quarter Apple made $11.6 billion. In pure profit. Apple's margins are actually better than Microsoft's. This is an incredible change of events. For the f

Last quarter Apple made $11.6 billion. In pure profit. Apple's margins are actually better than Microsoft's. This is an incredible change of events. For the first time in ages Microsoft's primary competitors are far richer or just as rich. The competition are also now more talented and arguably better run. Microsoft cannot afford to act as if nothing has changed.