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You might find this interesting! "The Impact of Negative Political Advertisement on Voter Behaviour in Germany – an Experiment" https://www.kas.de/c/document_

You might find this interesting! "The Impact of Negative Political Advertisement on Voter Behaviour in Germany – an Experiment" https://www.kas.de/c/document_library/get_file?uuid=f8324712-c2c5-dfd1-9495-d829cbe6c9bf&groupId=252038 https://www.kas.de/c/document_library/get_file?uuid=f8324712... "Negative campaigning has been a feature of German political campaigns from the very beginning of the Federal Republic... the central idea of this paper is to examine the considerable difference between negative campaigning in Germany compared with that in the US." It seems like you're correct that German political ads are almost never US-style 'attack ads' because among Germans, "negative campaigning in Germany is much more risky for the attacker than the impact it may have on the attacked party"

datavirtue 2y ago
Sounds like their system isn't in the later stages of cancer like the US.
- NekkoDroid 2y ago
  I think part of the reason why attack style ads don't work is because you usually need to choose some "villain", which just isn't feasable with more than 2 parties since voters will still have other options than you. Well, unless you vilify every party except your own but that kinda makes your party look crazy. The closest I can think of is somewhat vilifying the extreme ends of the political spectrum since most parties can agree on that (assuming you have more than like 5 parties).