Modern capitalism isn't particularly rational. Money in the pocket is more tangible than minor brand damage. If you want to be really cynical, you can assume

Modern capitalism isn't particularly rational. Money in the pocket is more tangible than minor brand damage. If you want to be really cynical, you can assume that somebody at McDonald's and Taylor have crunched the numbers they know exactly how much they can squeeze their franchisees and the customer to effectively make money out of nothing. So many businesses operate this way now.