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Wouldn't an essentially untargeted ad be the most expensive to run? Meaning that something like that will always be the top-spent?
by silverquiet 2y ago
Wouldn't an essentially untargeted ad be the most expensive to run? Meaning that something like that will always be the top-spent?
- hammock 2y agoHow “expensive” (in the sense of total spend) an ad is is entirely driven by what budget you allow for the order. But without targeting constraints you will get essentially remnants and are unlikely to reach any of your actual target, e.g. undecided likely voters in swing states
- mh- 2y agoNot necessarily. If you bid low, you're effectively picking up "remnant" inventory that no one else was willing to pay to target.