Well, the whole block is still pretty expensive. To convert it to American, I think that is like $8/lb or so? So it is a little more expensive than Tillamoook

Well, the whole block is still pretty expensive. To convert it to American, I think that is like $8/lb or so? So it is a little more expensive than Tillamoook (which is a decent, but definitely mass market, brand) but same order of magnitude. Although I guess that must be the wholesale price.