From what I've seen of this new product (I've never used it), it sounds like its specifically trying to mimic a human user and they went with image recognition

From what I've seen of this new product (I've never used it), it sounds like its specifically trying to mimic a human user and they went with image recognition plus faked input devices. That approach is a weird one to me, though only as long as its limited to the current use. If this is just another test bed for a much more broad tool that could rely on accessibility APIs that makes sense.