I agree with that, however I would consider large forums (especially those that arose after the rise of the Web- so not BBS- and those that were more than simpl

I agree with that, however I would consider large forums (especially those that arose after the rise of the Web- so not BBS- and those that were more than simply vBulletin/phpBB message boards) to be basically photo-social media, even if they predate the term and concept. I think we need more forums outside of mega-communities like Reddit or even HN, but at least there are many that are still alive: https://news.ycombinator.com/item?id=41783682 https://news.ycombinator.com/item?id=41783682 Also, things were going viral even before the mid-'00s when the concept consolidated. All Your Base and Star Wars Kid went viral before it was called that, even if they garnered a fraction of the mindshare of the general public. Even that dancing CGI baby qualifies.