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"Innovation" is Dead. Herald The Birth of "Transformation" as The Key Concept for 2009
- pg 18y ago"conflating it with ... anything "new."" That's all the word means.
- russell 18y agoYeah. Think Tide detergent and use innovative instead of new and you get the picture. He says the suits have spoiled the word and people should be talking "transformation" because it has deeper meaning. I say let the suits have transformation and we can keep innovation. I don't see that you are going to have transformation without innovation anyway.