I don’t have to imagine, I do it every day. I sell my services for the most amount of money I think I can get. Of course, if I am selling services or goods wi

I don’t have to imagine, I do it every day. I sell my services for the most amount of money I think I can get. Of course, if I am selling services or goods with lots of repeat business, it might behoove me to not piss off the customers and hence incentivize me to keep my price lower (which is still optimizing for the most money I think I can get, just over the long term rather than short term). If I am selling land or a business, then I am maximizing for that specific transaction, even if my profit margin is 100,000%. When you get a job offer, and you respond back with a request for an additional $20k per year or whatever, that is doing the same thing. > make a fair profit What is fair is an opinion. For people living in huts, a 1,000 sq ft Soviet style apartment bloc with plumbing is unfair. And for people living in Soviet style apartment blocs, a modern 5 over 1 apartment building is unfair. And then you might find a detached single family home unfair. And then you might find a 3k sq ft home unfair. And so on and so forth.