I found the reports so we can dig into this with some more specificity. https://www.keller-advisory.com/creators-uncovered-insights-from-a-nationally-represent

I found the reports so we can dig into this with some more specificity. https://www.keller-advisory.com/creators-uncovered-insights-from-a-nationally-representative-study-of-uscreators https://www.keller-advisory.com/creators-uncovered-insights-... https://web.archive.org/web/20240912125625/https://www.keller-advisory.com/creators-uncovered-insights-from-a-nationally-representative-study-of-uscreators https://web.archive.org/web/20240912125625/https://www.kelle... https://www.keller-advisory.com/_files/ugd/70233f_e15057a63dc9441d87afead1e12e9785.pdf https://www.keller-advisory.com/_files/ugd/70233f_e15057a63d... https://web.archive.org/web/20240912232256/https://www.keller-advisory.com/_files/ugd/70233f_e15057a63dc9441d87afead1e12e9785.pdf https://web.archive.org/web/20240912232256/https://www.kelle... I think this is the source for the $26 billion number: https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/ https://www.statista.com/statistics/1414663/influencer-marke... > In 2022, influencer marketing spending in the United States equaled 22.19 billion U.S. dollars, which was less than global spending by close to 7 billion, which stood at around 29.14 billion in the given year. During 2023, global influencer marketing spending reached 34.08 billion, while in the U.S. it amounted to 26.09 billion dollars.