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Interestingly this changed somewhat with the clickbait-based model – now, I would disagree that advertisers "want, more generally, to avoid programs with seriou
by tropdrop 2y ago
Interestingly this changed somewhat with the clickbait-based model – now, I would disagree that advertisers "want, more generally, to avoid programs with serious complexities and disturbing controversies."
I think this does describe legacy advertisers (and TikTok, for different reasons) – we might remember Tumblr's hyper-specific LGBTQ-friendly (often NSFW) communities being completely liquidated in the transfer of Tumblr to Verizon, arguably killing Tumblr on that date. Verizon's handling of Tumblr validates Chomsky.
But ad-fueled journalism seems to operate from exactly the opposite principle, so long as the controversies that drive engagement do not threaten the sensibility of specific large funders. I've seen a few times in recent memory where an article from the New York Times aired something quite sensational, only to quietly update later that what was initially reported didn't quite occur as depicted. But by that point it is too late, and profit was made.
The overall point still stands – that ad-based always results in a conflict of interest.
- ryandv 2y agoAs possible counterpoint consider the departure of several advertisers from X following the Musk acquisition, whose controversial online antics and positions (irrespective of one's potential value judgments of them) were deemed bad for business and a damper on the "buying mood." In general though it is true that ragebait and sensationalism do tend to drive "engagement" and thus ad revenue (often to the detriment of society).
- lynx23 2y agoStill, his "Go f--- yourself" reply was one of the best things ever since sliced bread. I am still appaulding.
- michaelt 2y agoWell, this is the kind of argument you can make in both directions. A site is full of ragebait, hot takes and pictures of boobs? The ad economy has pushed them towards things that get a lot of engagement. Clicks are money! A site is devoid of ragebait, hot takes and pictures of boobs? The ad economy forces everything to be brand-safe and censored.
- deleted 2y ago[deleted]
- ryandv 2y agoSure. Chomsky et al continue in the cited chapter, In addition to discrimination against unfriendly media institutions, advertisers also choose selectively among programs on the basis of their own principles. With rare exceptions these are culturally and politically conservative. There are two options; either Chomsky et al are incorrect in their assertion, or they are correct. If they are incorrect, then non-conservatives are of equal power and culpability in discriminating for or against which content they will sponsor. This would seem to be your position, and points to a state of affairs in which content and communities exist in disjoint bubbles which thrive off of entirely separate streams of ad revenue, up to the principles of the advertisers that choose to direct funding at particular media institutions. Otherwise, if they are correct, then your assertion that this argument can be made "in both directions" is shown to be false by supposition, and the ad economy pushes users towards conservative content - in which case, one had best boycott and abstain from ad-driven media and social media unless they want to finance conservative thought.
- llm_trw 2y agoLGBT rights have been enshrined in US law for over a decade now. It's time to wake up to the fact that being LGBT friendly is the conservative position. This may come as a shock to people who were cutting edge radicals in their youth in the 1990s - a decade that is now 30 years in the past.
- tiznow 2y agolol, please