That comment mentions "consumer benefit", which is something else that desire, sometimes entirely. It's the origin of the perversion of the free market. In the

That comment mentions "consumer benefit", which is something else that desire, sometimes entirely. It's the origin of the perversion of the free market. In the classical view, consumer desire is called "demand", and demand creates the incentive. But that's also not the definition of capitalism, and it's also valid for non-capitalist systems.