What you are implying is that it is a cost of doing business. That is the only conclusion from making the fine relative to the product in question. If it is i

What you are implying is that it is a cost of doing business. That is the only conclusion from making the fine relative to the product in question. If it is intended to be a deterrent from future abuse, as I believe fines are intended to be, then the company as a whole needs to see the fine as a viable threat to their profitability.