"Apple is the most valuable company in the world, their marketing is clearly great." PHEPH Apple's development mandate[1] is explicit: 'elevated content across

"Apple is the most valuable company in the world, their marketing is clearly great." PHEPH Apple's development mandate[1] is explicit: 'elevated content across [x, y, z] genres.' aligned with their stated brand assets & perceptions with consumers. They are good at maintaining their brand! But entertainment isn't Walled Garden Design™. Even Jobs knew to trust Lasseter to make stories and deferred to his wisdom on that front. Apple should start doing the same with the many fine creators eager to work with them and see their stories compete with NFLX or WBD. [1] https://www.tracking-board.com/category/film-mandates/ https://www.tracking-board.com/category/film-mandates/