The question is about Zuckerberg's purpose. Does he need to collect all the data he does to connect people? No, he collects the data because he can monetize it.

The question is about Zuckerberg's purpose. Does he need to collect all the data he does to connect people? No, he collects the data because he can monetize it. Connecting people is incidental. Does Facebook really need to know that you spent money buying adult diapers in order to help you see pictures of your niece across country or locate the old high school classmate that popped into your mind? That is why I said "dressing it up" - is is a pretext for his primary goal.